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瑞典优密欧大学研究生专业:市场营销

发表时间:2010-01-29
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瑞典优密欧大学研究生专业:市场营销

课程介绍:

This programme is given by the EQUIS accredited Umeå School of Business (USBE). The objective of this program is to provide students with a clear understanding of consumer behavior, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management. The program emphasizes the applied use of statistical techniques and “hands-on” experience in designing and implementing a marketing strategy in a competitive environment through the balanced use of cases, Markstrat Online simulation, statistical software packages, and actual fieldwork experience. Core Modules • Consumer Behavior: 7.5 HP/ECTS • Consumer Analysis: 7.5 HP/ECTS • Advanced Market Analysis: 7.5 HP/ECTS • Executive Decision Making: 7.5 HP/ECTS

With the exception of some elective courses, the program is offered in English. After completing the first year of the program ending with a 15 HP/ECTS Magister thesis you can graduate with a Magister Examen/Degree of Master of Science (one year) and be eligible to apply for PhD studies. After completing the full two year of the program you will graduate with a Master Examen/Degree of Master of Science (two year). Career opportunities Graduates of the programme will have acquired knowledge suitable for a career in the area of marketing – both as generalists and as specialists. They will be able to plan, perform and analyse market investigations. This is attractive to employers who need candidates with management capacity in today’s competitive markets. The programme is also suitable basis for work in staff functions at a higher level in major international companies.

Level of Education: Second degree studies

申请要求:

Basic requirements for university studies in English equivalent to English A from Swedish Upper Secondary School (See http://www.umu.se/english/education/application-process/international-students), A Bachelor's degree (equivalent to a Swedish Kandidatexamen, 180 ECTS) from an internationally recognised university with a major in Business Administration. Special requirements: 90 ECTS (one and a half years of full-time study) in Business Administration (including at least 7.5 ECTS in Marketing) and 7.5 ECTS of basic level Statistics/Mathematics (Statistics is recommended)". For detailed information about basic-, language- and special requirements, about selection criteria: For Swedish speaking students: www.usbe.umu.se/master/require.html For non Swedish speaking students: http://www.usbe.umu.se/master/index_eng.html If you are still working towards your undergraduate degree, you need to include with your application a document from your current University, outlining when you are expected to graduate as well as a course outline for the last semester

an overall mark of 6.0 and no section below 5.0

Score of 4.0 (scale 1-6) in written test and a total score of 550 

大学简介:

学校类别:大学
学校属性:公立
地理位置:瑞典
学校网址:http://www.umu.se/
学生人数:29,000人
老师人数:4100人
开学日期:4月 10月
申请费:1300人民币
2008瑞典大学排名 第9名
优密欧大学成立于1961年,是瑞典最古老的大学之一,学生来自五湖四海,今天优密欧大学有学生29,000员,教职工4100员。



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